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Tuesday, February 2 • 6:00pm - 9:30pm
Social Media: Music to my ears

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Join us for the only dedicated music industry event for Social Media Week, London. We have secured a well versed and experienced panel to discuss the highs and lows of social media's impact on music consumers. This panel will push further than the cliched doom and gloom of piracy, and explore the overall business impact of social media on changing trends with music consumers, and what lessons can be shared with other industries.
We welcome attendees from the music industry, social media marketers, brand representatives and those wanting to listen and pose questions, some of which include:
- How has social media, as well as industry downturn, changed the marketing mix for the music industry?
- Has social media impacted the music industry's ability to identify tastemakers and influencers?
- Can music industry techniques to connect consumers to brands be transferred to other industries?
- How does a music initiative stay 'on message' in a vibrant social media community?
- What are modern expectations of an artist, with regard to social media usage?
- How has social media assisted in the development of new revenues and strategic alliances?
- What are the expectations regarding discovery and consumption methods of music consumers in 2010?

We also welcome your question suggestions to via twitter to @helpfulCCA

Tuesday February 2, 2010 6:00pm - 9:30pm
The Lounge, On Anon Nightclub Piccadilly Circus, W1V 9LA

Attendees (8)

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