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Friday, February 5 • 9:30am - 11:00am
IAB hosted Presentations: Taking social media advertising to the masses: insights, sociological theory and case study examples to help you make the most of your social media campaigns

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The birth of the digital era has created a home for many a niche community. Whether you're into wine, comic books, naked skydiving or multi-coloured coats made from human skin, there's bound to be plenty of discussions, forums and blogs to engage your interest online.

This event will discuss how brands can take advantage of consumer engagement in social media and make mainstream digital campaigns work together with social media environments - sometimes blurring the lines between real life and virtual worlds.

There is a charge for this event. Ticket price: Free (IAB members & advertisers) / £99 non-members.

Friday February 5, 2010 9:30am - 11:00am
IAB 14 Macklin Street, London, WC2B 5NF
  • Host Organization IAB

Attendees (7)

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