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Monday, February 1


Media Camp London 4
This is an unconference

Monday February 1, 2010 9:00am - 5:00pm
SAE House 297 Kingsland Road, London, E8 4DD


Understanding Social Graph Optimization
Limited Capacity seats available

Understanding Social Graph Optimization
With so much choice in how consumers tap into to their social graph, how do media and brands reach, connect and influence these networks at scale?
As consumers get entrenched in an increasing number of general and niche social networks, the challenge for organisations to both reach and influence them is getting tougher. This wealth of options is happening both within social networks like Facebook, and externally on email, IM and others.
As these channels are reaching ubiquity amongst connected users and are increasingly integrated with 'Connects' from Facebook and Google, the business world has got to wrap its head around how to engage, interact and influence this audience.
But how? What techniques will work without irritating users and staff trying to scale their efforts to maximise the audience? And what does the future hold? Is a world where all these tools are connected a marketing panacea?
Join us as we explore these challenges, come armed with questions, opinions and get involved in the debate.

Monday February 1, 2010 12:00pm - 2:00pm
IAB 14 Macklin Street, London, WC2B 5NF


SMW Be2camp
Be2Camp is a network for people interested in how the latest web applications and web design techniques (Web 2.0; eg: RSS, blogs, Twitter, Wikis, Google Maps) could help build a better, more sustainable Built Environment - from planning and design through construction to occupation and management of buildings, infrastructure, landscape, etc. SMW Be2camp will be a half-day seminar and networking event (buffet lunch and refreshments provided courtesy of sponsor Reorb) focused on the use of Web 2.0 in the property industry and related professions, including a quick-fire Pecha Kucha session.
1pm start (lunch) for 2pm (presentations). Networking in pay bar till 9pm.

Monday February 1, 2010 1:00pm - 5:30pm
Hodge Jones & Allen 180 North Gower Street, London NW1 2NB


Social Media Monday
Social Media UK is a networking community based in London consisting of a LinkedIn group of 850+ members, a crowdsourced blog www.socialmediamonday.co.uk and a monthly networking event Social Media Monday with presentations from experienced professionals in the Social space & plenty of social till late...

Monday February 1, 2010 6:00pm - 11:00pm
Theodore Bullfrog (upstairs private bar area), 26 John Adam Street London WC2N 6HL.


VIP Opening Reception
London's first Social Media Week wouldn't be complete without a celebration, so the kind folks at Meebo and icrossing are helping us put on a bit of a bash.
This invite-only event will give the Advisory Board, event organisers, sponsors and supporters an opportunity to get together to meet each other and catch up with everything that's happening over drinks and nibbles, ensuring a nicely social start to the week's many activities.
Password for RSVP is 'celebrate'

Monday February 1, 2010 6:30pm - 9:30pm
Adam Street 9 Adam Street, London, WC2N 6AA
Tuesday, February 2


Chinwag Live - Show Me the Money: Where's the ROI in Social Media?
Chinwag Live: Show me the money - where's the ROI in social media?
With social media marketing now becoming mainstream, we see the move beyond the hype and experimentation to best practices and consolidated learning. And perhaps more importantly businesses are now asking the question - where is the money is in social media?
The growth and evolution of social media tools allows us to measure many elements of behaviour, emotions and financial impact, and even to a near real-time degree. With this measurement and tracking that is supposedly social media's strength, can it truly point us in the direction of how to make money using social media?
As businesses review their rationale behind measuring social media we ask - what measurements are most productive in terms of getting social media strategy to impact the bottom line? Is return on engagement an important consideration when considering ROI and over what timeframe? Does social media marketing require a longer-term view?
What tools, or consequently what elements of social media should we be looking at to optimise our marketing spend? Are they pointing the way to the most cost effective marketing channels? Or do we just prefer the fact that we can measure our twitter followers, blog readers and content hits, regardless of its true effectiveness?
And perhaps lastly we should ask - Is effective measurement critical to effective marketing strategy?
Join us as we explore these challenges, come armed with questions, opinions and get involved in the debate.
Want to get involved with pre-event input & chat? Want to feedback during the event? Please use #SMWLDN

Tuesday February 2, 2010 6:00pm - 8:30pm
Sun CBC Regis House, 45 King William St EC4R 9AN


Social Media in Enterprises - the Elephant in the Ecosystem
The aim of this event is to look at the (often unmentioned) Enterprise "Elephant in the Ecosystem" from many angles, so we may get a better view of how Social Media can be used by:

- Enterprises: How can use it internally to re-engineer themselves,
- Supply and Value Chains: How does it restructure a B2B value chain, which can be complex and global
- How to create sustainable business value, not an easy to replicate one-off.

Also, we want to touch on the Hard Stuff that is brushed under the carpet, for example:
- how to integrate into existing heritage systems,
- how to handle security issues,
- whether a flat social network structure can work in a firm.

And that's never mind calculating the potential Return on Investment.

There is a charge for this event.Ticket prices £10.

Tuesday February 2, 2010 6:00pm - 9:15pm
Cass Business School Main Auditorium, 3rd Floor, 106 Bunhill Street, London, EC1Y 8TZ


Social Media: Music to my ears
Join us for the only dedicated music industry event for Social Media Week, London. We have secured a well versed and experienced panel to discuss the highs and lows of social media's impact on music consumers. This panel will push further than the cliched doom and gloom of piracy, and explore the overall business impact of social media on changing trends with music consumers, and what lessons can be shared with other industries.
We welcome attendees from the music industry, social media marketers, brand representatives and those wanting to listen and pose questions, some of which include:
- How has social media, as well as industry downturn, changed the marketing mix for the music industry?
- Has social media impacted the music industry's ability to identify tastemakers and influencers?
- Can music industry techniques to connect consumers to brands be transferred to other industries?
- How does a music initiative stay 'on message' in a vibrant social media community?
- What are modern expectations of an artist, with regard to social media usage?
- How has social media assisted in the development of new revenues and strategic alliances?
- What are the expectations regarding discovery and consumption methods of music consumers in 2010?

We also welcome your question suggestions to via twitter to @helpfulCCA

Tuesday February 2, 2010 6:00pm - 9:30pm
The Lounge, On Anon Nightclub Piccadilly Circus, W1V 9LA


ShoreditchTwit X
Shoreditch Twit is TEN! Well, sorta. It's our tenth meet up and we'd love it if you could come and celebrate it with us during Social Media Week. We might even get cake. You like cake dont you?

Tuesday February 2, 2010 6:30pm - 11:00pm
Dragon Bar (downstairs) 138-139 Shoreditch High Street, London E1 6JE


Twespians (tweetup for theatre peeps)
Twespians is a tweetup for people who work in, around or at theatre in the UK. It's an opportunity for like minded people to get together, have a few drinks and talk about theatre and social media in a relaxed, friendly environment. No restrictions on who can come, as long as you have an interest in theatre!

Tuesday February 2, 2010 7:00pm - 11:00pm
Theodore Bullfrog (upstairs private bar area), 26 John Adam Street London WC2N 6HL.
Wednesday, February 3


IAB hosted social media debate
Motion: the importance of picking your battles online: when, where and why should brands respond to consumers in social media?
There is a charge for this event. Ticket price: Free (IAB members & advertisers) / £99 non-members.

Wednesday February 3, 2010 4:30pm - 6:00pm
IAB 14 Macklin Street, London, WC2B 5NF
  • Host Organization IAB


SMW Be2camp Cheesy tweet-up
With several Be2camp people participating in the Emap's Construction and social media training day at America Square, it seemed like an opportunity to try and organise a Tweet-up to catch the training day audience, add some who couldn't attend and maybe tempt a few people to find out more about Be2camp and what we do.
This is a great opportunity to meet people from the world of architecture, engineering, construction and property, some expert in using Web 2.0, others sceptical about it or just starting out. Whether you're a Twitter-holic or studiously abstain, this is your chance to meet people who are using Web 2.0 to transform how they communicate with their fellow professionals.

Wednesday February 3, 2010 5:00pm - 11:00pm
Cheshire Cheese 48, Crutched Friars, London, EC3N 2AP
Thursday, February 4


PR Breakfast Briefing: Porter Novelli
PR Breakfast Briefing by Porter Novelli
Porter Novelli will be playing host to a briefing and networking event to explore the role of PR within social media strategy and sharing their experiences.
08.00-08.30 registration
08.30-09.00 talk: how social media works best when integrated
09:00-10.00 networking

Thursday February 4, 2010 8:00am - 10:00am
Porter Novelli 31 St Petersburg Place, London, W2 4LA


PR Breakfast Briefing: Speed Communications
Speed will be hosting to a briefing and networking event to explore the role of PR within social media strategy, sharing their practical experience delivering programmes via blogs, Facebook, Twitter and YouTube for clients such as The Economist, Symantec and Tesco and to answer questions you may have.

The schedule for the event will be as follows:
08.00-08.30 arrival & refreshments
08.30-09.00 presentation on social media programmes by Speed Communications, Q&A
09.00-10.00 networking time, before rushing back to work

Thursday February 4, 2010 8:00am - 10:00am
Speed 6th Floor,The Communications Building, 48 Leicester Square, London WC2H 7LT


PR Breakfast Briefing: 33 Digital
33 Digital will be playing host to a briefing and networking event to explore the role of PR within social media strategy and sharing their experiences.

08.30-09.00 arrival, coffee & nibbles served
09.00-09.30 managing the unmanageable
- Lessons in moving from reputation management in the media world to the deep end of digital brand management in the 'do no evil' economy.
- Case studies and examples of brand evolution in the hands of the wired advocate.
09:30-10.00 Q&A and networking

Thursday February 4, 2010 8:30am - 10:00am
33 Digital Fourth floor, 33-41 Dallington St. London, EC1V 0BB


Media140 Third Sector: Real-time Web for Good
Media140 explores the impact of the real-time social web on the third sector, celebrates best practice case studies and looks to the future of how charities can use further utilise changes in technology.
We have a ticketing site through amiando which also has various donation options. Tickets are free with a suggested donation to the Disaster Emergency Committee (www.dec.org.uk) in aid of DEC Haiti Earthquake Appeal

Thursday February 4, 2010 1:30pm - 6:00pm
We Are Social The Qube, 90 Whitfield St, London, W1T 4EZ


Workshop - Broadcast Opportunities within Social Media
One hour workshop showing how brands can engage directly with their audiences within the social media environment using their own broadcast assets such as live webTV shows, short form video and audio podcasts including examples of how video can also be made interactive to enable viewers to directly engage and click to purchase featured products, download content or sign up to a mailing list. This is a free workshop, although donations to our JustGiving page raising money for Help For Heroes are welcome from any attendees - http://www.justgiving.com/markettiers4dc2010

Thursday February 4, 2010 4:30pm - 5:30pm
markettiers4dc 10a Northburgh Street, London, EC1V 0AT


A Conversation on Social Recruitment
Social recruiting is fast becoming an essential activity, yet the impact achievable is still unknown to many. Attendees will hear from both social media and recruitment experts about the capabilities and potential of the medium, as well as learn how it has already been successfully deployed. Using case studies to outline social recruiting in practice, this event will provide insight, information and inspiration to those looking to engage with social media channels for recruitment in 2010 and beyond.
Following this event, the same venue will be hosting the Recruitment Tweetup and BraveNewTalent will be sponsoring the drinks. It is recommended that people interested in staying on to socialise with others in the industry register here as well.
BraveNewTalent.com uses social networks to connect talent to employers. Social media is not simply a trend - it is a fundamental evolution in the how people online communicate.
As the social media outreach partner for One Young World (www.oneyoungworld.com) BraveNewTalent.com has been actively recruiting young leaders from over 140 countries to attend the inaugural summit in London on February 8th - 12th 2010. See ww.OneYoungWorld.com/BNT for more information.
Using this and current activity on its platform, BraveNewTalent will give attendees a case study on what is possible right now, why it works and how they can incorporate social recruiting into their business.

Thursday February 4, 2010 5:30pm - 6:30pm
The Square Pig 30-32 Proctor Street, Holborn, London WC1V 6NX


Twitter Developer Nest
The event will be developer and startup-centric with the content best suited to people who are already developing applications on top of Twitter or who intend to start building a Twitter application in the near future.

Thursday February 4, 2010 6:00pm - 9:00pm
Sun CBC Regis House, 45 King William St EC4R 9AN


Local Social Summit: The Science of Social Media
Imagination present LSS@Social Media Week: The Science of Social Media
It can be said that most people have faith that Social Media is more than a new hype bubble. While faith alone isn't a bad thing, we plan to add some reason as we explore the Science of Social Media

Confirmed Speakers:
Dr. Bernie Hogan from the Oxford Internet Instititute - Presenting his latest research on Making sense of the networked audience: The case of Facebook.
Imagination - Speaker and topic TBC
Stephen Leighton owner of Has Bean Coffee - A conversation with the up and rising UK answer to Gary Vaynerchuk (the wine guy)
There is a charge for this event.Ticket prices £10/£25.

Thursday February 4, 2010 6:30pm - 8:30pm
The Hospital Club 24 Endell Street, London, WC2H 9HQ


Recruitment Tweetup
Recruitment Tweetup with the theme of "Social Recruiting". A meet up for the recruitment industry and any other interested parties to network and discuss the effect social media is having on the recruitment industry. The main focus of the evening will be networking but there will be some short speeches on the topic to kick the evening off.

Thursday February 4, 2010 6:30pm - 11:00pm
The Square Pig 30-32 Proctor Street, Holborn, London WC1V 6NX


Radio 4 Tweetup
Next week is social media week, an international festival of social media activities - conferences, workshops and meetups in six major cities, intended 'to advance uses of social media in the corporate, public and non-profit sectors.' We've decided to chip into the programme of activity in London with a Radio 4 tweetup (that's a Twitter meetup, an informal gathering organised on Twitter) on Thursday 4 February at 1930 in the vicinity of Broadcasting House, Radio 4's central London home. It's open to all Radio 4 listeners and there's no programme of activity, no speakers and no turns. There's also no charge. It's not an official event, just an opportunity for Radio 4 listeners to gather in one place and take refreshment. And, of course, you don't need to be on Twitter. I'm leaving the venue open for the time being because I'm uncertain as to how many people will come but it might take place at the nearby BBC Club or in a friendly pub.
Here's how to join in:
First of all, make sure you're following @radio4blog on Twitter, then reply, telling the world you're going to come, using the hashtag #R4tweetup. I'll publish details of the tweetup venue here and on Twitter when it's decided. Please enthusiastically retweet so that we get a good number of attendees! If you're not on Twitter, email me at steve.bowbrick@bbc.co.uk.

Thursday February 4, 2010 7:30pm - 10:00pm
nearby Broadcasting House
Friday, February 5


Doughnuts for Drupal - Drupal for Social Media
As part of Social Media Week, FreshNetworks will be hosting "Doughnuts for Drupal" - a free, informal breakfast and discussion about using Drupal as a social media platform. The event will also launch the FreshNetworks drupal hub.

Friday February 5, 2010 8:30am - 11:00am
FreshNetworks 229 High Holborn, London, WC1V 7DA


IAB hosted Presentations: Taking social media advertising to the masses: insights, sociological theory and case study examples to help you make the most of your social media campaigns
The birth of the digital era has created a home for many a niche community. Whether you're into wine, comic books, naked skydiving or multi-coloured coats made from human skin, there's bound to be plenty of discussions, forums and blogs to engage your interest online.

This event will discuss how brands can take advantage of consumer engagement in social media and make mainstream digital campaigns work together with social media environments - sometimes blurring the lines between real life and virtual worlds.

There is a charge for this event. Ticket price: Free (IAB members & advertisers) / £99 non-members.

Friday February 5, 2010 9:30am - 11:00am
IAB 14 Macklin Street, London, WC2B 5NF
  • Host Organization IAB


The 1000heads Social Media Week Digest
Happy Social Media Week!
Hopefully by now you've all had the chance to visit at least one of the fantastic SMWLDN events this week and the Digest is an opportunity for you to come together and share stories about what you've seen and done. We're aware that Tuttle is on at the same time, but we're also aware that it might be over-subscribed.

Friday February 5, 2010 10:00am - 12:00pm
The ICA The Mall, London, SW1Y 5AH


Tuttle Club
Join the Tuttle Club for some informal morning networking on Friday 5th February!
The Tuttle Club is a Social Media Cafe for London, a loose association of people finding a way of working better together both online and off-.

Friday February 5, 2010 10:00am - 12:00pm
Centre for Creative Collaboration 16 Acton Street, LONDON, WC1X 9NG


Monkeys Tweet-up
Short description of the event: An informal gathering with a serious purpose: this event is for anyone interested in the anthropological / sociological impact of social media - does it have a part to play in social evolution? What is the long term psychological impact of too much (or too little) social networking? What is the overall cultural impact? Join us for a philosophical discussion over a few drinks (and Dim Sum if you fancy) led by Jemima Gibbons, author of "Monkeys with Typewriters: myths and realities of social media at work" (Triarchy Press 2009)

Friday February 5, 2010 1:00pm - 4:00pm
The Drunken Monkey 222 Shoreditch High Street, Shoreditch, London, E1 6PJ


Social media measurement / monitoring tools
The event is essentially a 'show and tell' conversational mixer, pulling the suppliers together in a single space for people to take a look at, and play with, their software. The theme of this event is: software and tools to help us monitor and measure social media activity.

Friday February 5, 2010 2:00pm - 6:00pm
Sun CBC Regis House, 45 King William St EC4R 9AN


Geekdrinks is a meritocratic, open source, social drinking and "notworking" night for anyone in PR, marcomms, and media who considers themselves a geek and likes to have a drink.
Geekdrinks is:
A presentation, agenda and pitch-free zone.
Open to all.
Still firmly in beta.

Friday February 5, 2010 6:00pm - 11:00pm
Phoenix Artist Club 1 Phoenix Street, St Giles, London, WC2H 0DT